About Us

What is Whole Equine?

Whole Equine is your online resource for natural horse care products and equipment. We are proud to offer an array of natural horse care products, including supplements, first aid, cleaning, equipment and other items that help horses reach their optimal physical and mental health.

We carefully select our products based on our confidence in the manufacturer, proven effectiveness, processing techniques and ingredients. We are a small, woman-owned business based in Northern California with a passion for preventative care and helping horses live a more comfortable life in order to enhance our horses’ performance, longevity, and our experiences with them.
Please take a look, shop around, and let us know what you think!

The Whole Equine Story

Whole Equine was founded by Melanie Falls, an entrepreneurial businesswoman with a passion for natural equine health, and a strong desire to make natural equine care accessible and straightforward for all. Melanie came to believe in the effectiveness of natural healing through her experience with her gelding, Desario. Desario fractured his coffin bone, which created a bone spur that presses against his deep digital flexor tendon in his front right hoof.

Several veterinarians and other equine health professionals doubted whether he could be ridden again, for fear that the bone spur would shred the tendon and create severe arthritis. However, three years later, after much trial and error, lots of TLC, lifestyle changes, and natural supplementation, Desario has regained his soundness, against all odds. It was her experience that led her to believe that natural supplements and awareness of natural horse care could turn a sad early retirement story into many more years of longevity and trail rides. Combining her business sense with the veterinary knowledge of the community around her, she strives to give other horse owners access to the highest quality natural products available in the marketplace so they can easily provide the same to their horses as she did to hers.

Why Natural?

Simply put, we think natural is what works in the long run.

We believe horses are much better served by products that can enhance and aid their bodies’ innate ability to heal and grow. Chemically processed additives have not been studied to a great enough extent to understand their long-term effects on our horses.

Additionally, we believe that horses whose lifestyles mirror more closely that of their wild counterparts have healthier functioning bodily systems. Lastly, we also believe that our relationship with our horses- whether it be focused on competition, pleasure riding, companionship, or ranch work- is more effectively served through clear communication and positive reinforcements than painful implementation

What do you mean by “Natural”?

We understand that in the market today there are many products labeled “natural,” hence diminishing the value and meaning of the word. We strive to put meaning back into the word “natural”- below is our definition: “Natural” supplements, topical cleansers, and first aid products refer to those products that do not contain any chemical fillers, additives, flavorings, or inactive ingredients.

It also includes lifestyle products that help a horse’s body function at its healthiest possible state in a domestic environment. These products aim to mirror nature’s elements as if a horse was in the wild, so as to support his bodily functions and immune system to the maximum extent possible and prevent any future harm.  Lastly, it includes training, tack, and other equipment that aid in enhancing the horse/human relationship through building trust and positive reinforcement.

Mission

We strive to be the premier provider of a spectrum of carefully selected, quality natural equine products, in a user-friendly format that allows horsemen and women to make educated decisions on which products are the best fit for his or her horse.

We seek to constantly scan the marketplace for effective and innovative products that will assist our customers’ horses achieve optimal health. We also want to provide our customers with the tools to make an educated decision- including information on product ingredients, links to related articles, and premier customer service to ensure that our customers get what they’re looking for. We know there are lots of choices- almost too many choices- when it comes to purchasing products for your horse. Let us do the work, so our customers can enjoy their horses' full potential, naturally.